Built for pet groomers — first 50 get founding pricing

Pet grooming software
that just works.

The Groomers Base is the booking and pet care management tool built for solo pet groomers and individual dog grooming salons — not 20-location chains. Online booking, dog & cat client profiles, bath & trim scheduling, flexible payments, and SMS reminders. Starting at $39/mo — so you can spend less time on admin and more time doing what you love: making pets look great.

Which plan are you interested in?
Basic — $39/mo
Booking + payments + reports
Pro — $49/mo ★
Everything + SMS reminders
🎉 You're on the list!
1
Check your inbox — a confirmation is on its way. Check spam if you don't see it.
2
We'll email you the moment we open. Early access members go first — you're already ahead of the queue.
3
Set up in under an hour. Add your services, connect your bank, share your booking link. Then just groom.
Know another groomer who'd love this?
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30-day free trial · No credit card required · Cancel anytime

By joining you agree to receive emails about The Groomers Base. No spam — unsubscribe anytime. We never sell your data.

169,000+ US pet grooming businesses
Built for solo pet groomers & salons
Dogs, cats & all pets welcome
From $39/mo — real human support included

Built for groomers.
Not accountants.

Everything is where you expect it. No training needed. Open it on Monday morning and just use it.

groomersbase.com/dashboard
GroomDesk
Sarah's Grooming Studio
📊 Dashboard
📅 Calendar
👥 Clients
🐾 Pets
📋 Report Cards
💳 Payments
⚙️ Settings
PRO PLAN
SMS reminders ON
Good morning, Sarah 👋
Monday, 21 April 2026 · 8 appointments today
Today
$480
8 appointments
This Week
$1,840
↑ 12% vs last week
This Month
$6,240
42 appointments
No-show Rate
3.2%
↓ vs 8% industry avg
Today's Appointments
View Calendar →
9:00 AM
🐶
Luna · Goldendoodle
Maria S. · Full Groom · 90 min
$85
✓ Paid
Confirmed
10:30 AM
🐕
Buddy · Labrador
Tom K. · Bath & Brush · 60 min
$65
✓ Paid
Confirmed
12:00 PM
🐩
Bella · Poodle
Amy R. · Nail Trim · 15 min
$20
⏳ Pending
Awaiting
1:30 PM
🐺
Max · Husky
James H. · Full Groom · 90 min
$90
✓ Paid
Confirmed
3:00 PM
🐶
Coco · Shih Tzu
Lisa P. · Bath & Brush · 60 min
$55
✓ Paid
Confirmed

Every pet groomer knows this feeling.

Most pet grooming software was built for large chains with 20 locations and an IT team. Solo pet groomers were never the priority — and it shows.

💬 On SMS & communication

The SMS costs kept adding up, and dog owners were texting a generic number — not mine. One of my regulars thought she was messaging my pet grooming business and got a bot instead. I didn't even know until she called me confused.

Solo pet groomer, 6 years in business
🛠️ On customer support

When something breaks mid-week, you can't wait 5 days for a reply. I had a dog grooming booking system that went down on a Friday and nobody picked up. I lost pet appointments and had to call every client manually.

Dog grooming salon owner
🐢 On speed & reliability

What used to take two minutes now takes thirty. I'm paying over $100 a month and the thing lags every single time I open it during my busy morning rush. It's embarrassing when a pet owner is standing right there with their dog.

Mobile pet groomer, switched recently
📋 On manual work

There's no online booking, so I manually type in every dog bath, trim, and nail cut that comes in through texts and calls. My whole morning is admin before I've even picked up a brush or a pair of scissors. It's not sustainable.

Home studio pet groomer

You focus on the pets.
We handle everything else.

💡
The Groomers Base is not a pet care marketplace. We don't find dog or cat owners for you — that's your business, and you've already built it. The Groomers Base is the software that runs it. You get a personal pet grooming booking link you share with your existing clients however you want — Instagram bio, Facebook page, a text message, your website, a business card. They click it, book their dog's bath or trim, and pay. You stay in control.
01
Set up your pet care menu

Add your services — full groom, bath & brush, nail trim, teeth brushing, de-shedding — set prices per dog size or breed, define your availability and cancellation policy. Connect your bank via Stripe. Done.

02
Share your pet grooming link

You get a personal booking page — something like groomersbase.com/sarah. Share it anywhere: Instagram bio, Facebook, WhatsApp, your website, a text to your regulars. That's it.

03
Pet owners book & pay

They pick a service for their dog or cat, choose a slot, enter their pet's details, and pay — all on their own. You get notified. Your calendar updates. Money goes straight to your bank.

04
You just groom

No more chasing payments, answering booking texts at 10pm, or manually entering dog bath and trim appointments. The Groomers Base runs the admin. You run the scissors.

What you get

Everything a pet groomer needs.
Nothing you don't.

No boarding modules. No vet clinic dashboards. No features you'll never touch. Just the tools that run a dog and cat grooming business — bath, trim, nail cut and everything in between.

📅
Online Pet Grooming Booking

Your own public booking page. Pet owners pick a service — full groom, bath & brush, nail trim, de-shedding — choose an available slot, and pay, all without calling you. Smart slot validation means no overlaps, ever.

🐾
Dog & Cat Client Profiles

Multi-pet households handled natively. One pet owner, unlimited animals. Every dog and cat has its own grooming history, breed notes, coat type, allergies, behaviour flags, and photos. Created automatically at first booking — zero manual entry.

💳
Flexible Pet Care Payments

You choose: full payment at booking, a deposit, or pay at appointment. New pet owners always pay upfront. Returning clients see the options you've enabled. Stripe handles everything — money goes straight to your bank.

🛡️
Cancellation Policy

Set your own pet grooming cancellation rules. Stripe enforces them automatically. The pet owner agrees before they pay — so there are no awkward conversations when a dog bath gets cancelled last minute.

📋
Groom Report Cards

Before & after photos of every dog or cat, behaviour grade, coat condition notes, and a one-tap "Book Next Visit" button. Pet owners love them and share them. Repeat bookings go up automatically.

📲
SMS Reminders PRO

Booking confirmation + day-before reminder so pet owners don't forget their dog's bath or trim + Google review request after each groom. Your personal number stays private. Zero inbound messages to manage.

📊
Pet Care Business Dashboard

Today's grooming schedule, revenue this week and month, no-show rate, and upcoming pet appointments. Everything you need every morning — no spreadsheet, no guesswork.

🔧
Your Services, Your Prices

Build your own grooming menu — full groom, bath & brush, nail trim & file, ear cleaning, teeth brushing, de-shedding, breed-specific cuts — with prices per dog size and duration. The calendar blocks time automatically.

🤝
Real Human Support

No AI bots. No 5-day ticket queues. When something breaks while a dog is on your grooming table, a real person picks up. Included in every plan.

How we stack up for pet groomers.

Every other pet grooming software is either too expensive, missing key features, or wasn't built with dog and cat groomers in mind.

Tool Price/mo Online Booking SMS Reminders Human Support Multi-pet
Premium platform $250+ ⚠ Shared number ⚠ Inconsistent
Salon suite $105+ ✗ Unreliable
General pet software $29–99 ✗ Limited ⚠ Limited
Budget tool $24.90
The Groomers Base Basic $39 ✓ Always
The Groomers Base Pro $49 ✓ Your privacy ✓ Priority

* Pricing and features based on publicly available information as of April 2026. Subject to change.

Pricing

Simple, honest pricing for pet groomers.

Start free for 30 days. No credit card required. Cancel anytime. No per-pet fees, no hidden charges.

🔥
Founding member pricing — first 50 only
Lock in Basic $39 or Pro $49 forever. After 50 sign-ups, prices go to $49 / $59/mo.
Basic
$39/mo
After 50 sign-ups: $49/mo
30-day free trial · Rate locked for life of account

  • Online pet grooming booking page
  • Dog & cat client profiles (multi-pet)
  • Smart grooming calendar — no double-bookings
  • Custom service menu (bath, trim, nail cut, de-shed & more)
  • Prices per dog size or breed
  • Flexible payment options
  • Cancellation policy enforcement
  • Booking confirmation email + invoice
  • Groom report cards with before & after photos
  • No-show tracking
  • Pet care business dashboard
  • Real human support
Client payments powered by stripe
Money goes straight to your bank
Cancel anytime, no lock-in
Ready? Join the waitlist.

First 50 groomers lock in their plan rate forever. No credit card required — just your email.

Which plan are you interested in?
Basic — $39/mo
Booking + payments + reports
Pro — $49/mo ★
Everything + SMS reminders
🎉 You're on the list!
1
Check your inbox — a confirmation is on its way. Check spam if you don't see it.
2
We'll email you the moment we open. Early access members go first — you're already ahead of the queue.
3
Set up in under an hour. Add your services, connect your bank, share your booking link. Then just groom.
Know another groomer who'd love this?
𝕏 Share on X Share on Facebook

30-day free trial · No credit card required · Cancel anytime

On the roadmap

We're just getting started.

More pet care features are coming in the months after launch. Join the waitlist to vote on what gets built first.

🏪 Multi-Groomer Pet Salons

Add up to 5 pet groomer seats to any plan. Each groomer gets their own calendar and booking page. The salon owner sees everyone's grooming schedule in one view.

+$20–25/mo per seat · Month 3
📅 Google Calendar Sync

Two-way sync with Google Calendar. See your dog bath and grooming appointments alongside everything else in your life. Never double-book a pet again.

Included · Month 3
📲 Add to Calendar in Email

One-tap "Add to Google/Apple Calendar" button in every pet grooming confirmation email. Dog and cat owners never forget their appointment.

Included · Month 3
📋 Waitlist Management

When a dog grooming cancellation happens, The Groomers Base auto-notifies the next pet owner on your waitlist. Fill empty slots instantly without lifting a finger.

Included · Month 3
📱 Mobile App

iOS and Android app for pet groomers. Manage your grooming schedule, check in dogs and cats, and send groom report cards from your phone — between appointments, on the go.

Included · Month 4
💬 WhatsApp Reminders

For international pet groomers in Europe, Latin America, Middle East, and Asia — where WhatsApp is how dog and cat owners communicate. Same grooming reminders, better channel.

Pro · Month 4
🎁 Referral Programme

Refer another pet groomer and earn 20% of their monthly subscription for 12 months. Pet groomers talk to pet groomers — get paid for it.

Free · Month 4

FAQ

Questions we get asked.

No fluff — just answers.

Do you support dogs and cats, or just dogs?
Both — and any pet you groom. Each pet profile stores the species, breed, coat type, size, age, and any special notes (allergies, behaviour flags, medical conditions). Whether you're grooming a Goldendoodle, a Persian cat, or a rabbit, the pet profile adapts. If you only groom dogs, you'll never see cat fields cluttering your view.
Do my clients need to create an account to book?
No. Pet owners just click your booking link, pick a grooming service — bath, full groom, nail trim, whatever you offer — choose a time, enter their pet's details, and pay. No app downloads, no passwords, no friction. Returning clients are recognised automatically by email or phone number — their dog or cat's details are pre-filled.
Do I need a website?
Not at all. The Groomers Base gives you a personal pet grooming booking page — something like groomersbase.com/sarahs-grooming. You can link to it from your Instagram bio, Facebook page, WhatsApp status, or just text it to your regulars. No website needed.
How does payment work? When do I get paid?
The Groomers Base uses Stripe to process payments. You connect your bank account once, and money from pet grooming bookings goes directly to you — typically within 2 business days. The Groomers Base never holds your money. Stripe charges a standard processing fee (~2.9% + 30¢) on top of your subscription.
What if a pet owner cancels? Can I keep the deposit?
Yes — you define your cancellation policy when you set up your account. If a dog or cat owner cancels inside your no-refund window, Stripe enforces it automatically. You never have to have that awkward conversation. The policy is shown before they pay, so there are no surprises.
I already have clients. Do I need to enter them all manually?
No. New pet owner and pet profiles are created automatically the first time someone books through your page. For existing regulars, just send them your booking link — the next time they book their dog's bath or trim, The Groomers Base recognises them and builds their profile from there. No CSV imports, no data entry.
When will The Groomers Base be ready?
We're targeting a beta launch within weeks of closing the waitlist. Waitlist members get access first — and they lock in founding-member pricing for their pet grooming business. We'll email you the moment your spot is ready.
What happens if I send more than 700 SMS in a month?
The Pro plan includes 700 SMS per month — enough to cover booking confirmations, day-before dog bath reminders, and Google review requests for even the busiest solo pet groomer. If you consistently exceed that, reach out and we'll work something out. Unused messages don't roll over to the next month.
"

I spent months talking to solo pet groomers — in Facebook grooming groups, over email, on calls. The same frustrations kept coming up, almost word for word. They'd tried the tools everyone recommends for dog and cat grooming businesses, and either got priced out, burned by support that went quiet after sign-up, or stuck inside platforms built for large salon chains that treated their one-chair studio as a footnote.

They were managing dog bath bookings over Instagram DMs. Chasing payments by text. Manually entering every single pet appointment before their first coffee of the day. That's not a pet care business problem — that's a software problem. And nobody had bothered to solve it for the people who actually needed it solved.

The Groomers Base is my answer to that. Not a pet care marketplace. Not a bloated platform full of features a dog groomer will never touch. Just the right tool, built around how a pet grooming business actually works, priced so it makes sense from day one. If you've been making do — this is for you.

C
Chris
Founder, The Groomers Base

Get early access

50 pet groomers. Then prices go up.

The first 50 pet groomers lock in Basic $39 or Pro $49 — forever. After that, prices move to $49/$59/mo. Join the waitlist and we'll email you the moment we open the doors to your grooming business.

Which plan are you interested in?
Basic — $39/mo
Booking + payments + reports
Pro — $49/mo ★
Everything + SMS reminders
🎉 You're on the list!
1
Check your inbox — a confirmation is on its way. Check spam if you don't see it.
2
We'll email you the moment we open. Early access members go first — you're already ahead of the queue.
3
Set up in under an hour. Add your services, connect your bank, share your booking link. Then just groom.
Know another groomer who'd love this?
𝕏 Share on X Share on Facebook

30-day free trial · No credit card required · Cancel anytime

By joining you agree to receive emails about The Groomers Base. No spam — unsubscribe anytime. We never sell your data.